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# Navigating Data Privacy Changes in 2024

**Publisher:** Organization Further  
**Author:** Cory Underwood  
**Published:** Feb 17, 2026

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[Our Thinking](/our-thinking/blog) > [Blog](/our-thinking/blog) > **Privacy | Data | Solutions**

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# Navigating Data Privacy Changes in 2024

**By Cory Underwood, CIPT, CIPP/US, Analytics Engineer**  
*Jan 21, 2024*

Data privacy is a major concern for both individuals and businesses in the modern digital age. Since personal information is being collected and shared online more and more, it is important to stay up to date on any changes to data privacy laws and regulations. In this article, we will talk about some of the anticipated changes to data privacy in 2024 and how they might affect people and businesses.

## Why Data Privacy is Important

Data privacy is crucial for various reasons. It is essential for individuals to have control over their personal information and it should viewed as a fundamental human right. It promotes transparency in businesses' practices of collecting and utilizing personal information, thereby fostering trust with customers.

## State Privacy Regulation Changes to Look Out For

In recent years, there have been an increasing number of states in the United States adopting their own data privacy regulations. California took the lead by enacting the California Consumer Privacy Act (CCPA), a comprehensive law that grants certain rights to residents regarding their personal information. This legislation also mandates businesses to be transparent about their data collection and usage practices.

In line with California's example, several other states have begun implementing their own data privacy laws. It is crucial for businesses to stay well-informed about these new state regulations and ensure that they comply with the unique requirements of each state. This may entail revising privacy policies, adopting data protection measures, and enabling individuals to exercise their data rights.

### January 2024 Privacy Regulation Changes

- **Connecticut Privacy Act**: Additional provisions have become enforceable, primarily targeting rules for online dating platforms.
- **California Data Broker Registration**: Begins for the DELETE Act.
- **Digital Services Act**: Most provisions enter enforcement.

### March 2024 Privacy Regulation Changes

- **Digital Markets Act**: Becomes Enforceable in the E.U.
- **Google Consent Signals**: Google will require consent signals to be provided for advertising and measurement services in the E.U.
- **Utah Social Media Regulation Act**: Enters Enforcement.
- **CCPA Regulations**: Enforcement of new [CCPA Regulations](https://further.ai/blog/top-6-ccpa-complience-misses) begins.
- **Washington's My Health, My Data Act**: Enters enforcement for most businesses.
- **Nevada's Health Privacy Bill**: Slated for enforcement.

### June 2024 Privacy Regulation Changes

- **Washington's My Health, My Data Act**: Enters enforcement for small businesses [Guide to HIPAA Compliance](https://further.ai/blog/guide-to-hipaa-complience-in-data-collection).

### July 2024 Privacy Regulation Changes

- **California’s Age Appropriate Design Code**: Now in effect (Tentative: currently under court battle).
- **Colorado's Universal Opt-Out Mechanism**: Becomes enforceable.
- **Oregon's Data Privacy Law**: Becomes enforceable for businesses.
- **Texas' Data Privacy Law**: Becomes enforceable.
- **Florida's Digital Bill of Rights**: Enters enforcement.
- **Connecticut Privacy Act**: Definitions change.
- **Louisiana's Social Media Age Verification Bill**: Goes into effect (Tentative: currently under court battle).
- **California Data Brokers**: Must update their privacy policies due to the DELETE Act.

### October 2024 Privacy Regulation Changes

- **Montana's Data Privacy Act**: Begins enforcement.
- **Connecticut Privacy Act**: Additional provisions become enforceable, mostly targeting rules for children.

### December 2024 Privacy Regulation Changes

- **Connecticut**: Repeals the required 60-day cure period for privacy violations.

## Other Privacy Changes to Look Out For

Google and Apple are prominent figures in the technology sector, and they have been diligently striving to implement more stringent data privacy measures.

### Apple

Apple has made a firm commitment to safeguarding user privacy by introducing features like App Tracking Transparency (ATT).

- **App Tracking Transparency (ATT)**: Requires apps to obtain user consent before tracking data across other apps and websites.
- **Privacy Labels**: Provided on the App Store to inform users about data collection practices.
- **Enhanced Security Measures**: Features like Face ID, Touch ID, and improved encryption protocols.
- **Privacy Manifests**: Starting in the first half of the year, Apple plans to implement manifests to restrict access to specific SDK features until permissions are granted.

### Google

Google has implemented measures to limit third-party cookies. Key changes for 2024 include:

- **January**: Chrome begins testing third-party cookies phase out for 1% of users.
- **June**: Google Analytics Universal Analytics data for the 360 version stops being accessible.
- **July**: Google Analytics Universal Analytics (360) stops processing new hit data (End of Life).
- **Q3-Q4**: Google Chrome to phase out third-party cookies.

## How These Changes May Impact Individuals

The upcoming changes will greatly affect individuals. New regulations bring stricter rules and enhanced safeguards. Individuals will have more opportunities to exercise their right to opt out of data collection, access their information, and delete their information.

## How These Changes May Impact Businesses

Stricter regulations will require businesses to be more diligent in [obtaining consent and ensuring compliance](https://further.ai/blog/contextual-targeting-with-privacy-compliance). Businesses may need to:
- Implement more stringent security measures.
- Update privacy policies.
- Increase transparency regarding personal information utilization.
- Allocate resources toward new technology and tools.

## How to Prepare for These Changes

### Stay Informed
Sign up for [Further’s privacy newsletter](https://further.ai/our-thinking/privacy-newsletter-signup) to stay up-to-date on development and regulation changes.

### Review Privacy Policies
Individuals should examine the policies of businesses they engage with. Businesses should regularly review and revise policies to align with recent regulations.

### Be Mindful of Personal Information
Individuals should be aware of information shared online. Businesses should exercise caution, obtain proper consent, and implement adequate processes.

## Conclusion

Data privacy is always changing. By staying informed and taking the necessary steps, we can contribute to a safer digital world.

Need help [navigating data privacy](https://further.ai/solutions/data/data-privacy-services)? [Contact Further](https://further.ai/contact) today for tailored solutions. 

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### About the Author: Cory Underwood, CIPT, CIPP/US
Cory Underwood is a certified data, analytics, and security expert with more than a decade of experience. As Senior Lead Analytics Engineer at Further, he develops security and privacy strategies. 

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## Read More Insights From Our Team

- [New Data Privacy Laws in 2025](https://further.ai/blog/new-data-privacy-laws-in-2025): Cory Underwood | Privacy, Data, Solutions. New data privacy laws in Delaware, Iowa, Nebraska, New Hampshire, and New Jersey.
- [Impact of Third-Party Cookie Deprecation](https://further.ai/blog/impact-of-third-party-cookie-deprecation): Wendy Ertter | Privacy, Marketing, Solutions. Explore the evolving digital landscape post third-party cookie deprecation.
- [Our Audit of 500 Sites for Colorado Privacy Act and CCPA Compliance](https://further.ai/blog/colorado-privacy-act-and-ccpa-compliance-6-misses): Cory Underwood | Privacy, Data, Solutions. Research tracking data privacy compliance against benchmarking data.

[View All](/our-thinking/blog)

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